Client: Waymo
Client: Waymo
Problem: Bring awareness to a new car service, Waymo, that offers a self-driving vehicle experience.
Audience: Individuals who rely on car services for transportation.
Insight: People are constantly judged by others, especially if they are displaying disgraceful behaviors in public.
Big idea: Some habits aren’t meant for the Public; Waymo gives you the privacy to get Comfortable, judgment-free.
outdoor PRINT
business cards
Using our competitors like Uber, Lyft, and other ride-share drivers, we offer them a solution to get rid of annoying passengers with the "Waymo Card." At the end of an awful ride, drivers can give passengers the Waymo Card and suggest they’d be better suited for a driverless car, where the passenger can be as loud, chaotic, or inappropriate as they want without bothering anyone.
Through a collaboration with the popular Instagram page @subwaycreatures. We will turn real subway horror photos posted by the page into ads to call out these strange riders to take their chaos to a more accepting place, Waymo.
Gaming
In collaboration with Fortnite, The first self-driving vehicle will be in the game. Unlike other cars in Fortnite that players must drive manually, the Waymo Car automatically takes players straight to the safe zone. With no driver in a Waymo, your character can do whatever weird thing you want. Unlock fun emotes, like picking your nose, taking your shoes off, or clipping your nails.
In your Fortnite locker, unlock weird, embarrassing emotes that can only be done inside a Waymo. Choose between clipping your toenails, picking your nose, or taking off your stinky shoes. Get comfortable with no driver to judge, as the car will automatically drive you into the safe zone.
